In a remarkable achievement, women-led Self-Help Groups (SHGs) in Rajasthan have emerged as key contributors to the state’s growing handicraft export market. With their intricate designs and traditional craftsmanship, these SHGs are not only preserving the cultural heritage of Rajasthan but also transforming the lives of rural women.

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Empowering Women Through Craftsmanship

• State Support:
  The Rajasthan government, under its Rural Livelihood Mission, has provided financial aid and training to 5,000+ women-led SHGs, helping them enhance production and marketing strategies.
  (Rajasthan Rural Livelihood Mission)
• Focus on Traditional Arts:
  SHGs specialize in block printing, blue pottery, mirror work, and bandhani textiles, making these heritage crafts highly sought after in international markets.

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Economic Impact of Handicraft Exports

• Revenue Growth:
  Rajasthan’s handicraft exports have seen a 35% increase, with SHGs contributing over ₹500 crore in 2025 alone.
• Employment Opportunities:
  Over 50,000 rural women are now engaged in handicraft production, gaining financial independence and contributing to their families’ livelihoods.
• Global Reach:
  Products crafted by these SHGs are exported to countries like USA, UK, and Germany, receiving global appreciation for their authenticity and quality.

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Government’s Role in Scaling Success

• Skill Development Programs:
  Continuous workshops and training sessions have equipped SHG members with skills to meet international quality standards.
• Digital Marketing Initiatives:
  The government has partnered with e-commerce platforms like Amazon and Flipkart, enabling SHGs to sell directly to global consumers.

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A Model for Women Empowerment

The success of women-led SHGs in Rajasthan underscores the transformative power of women’s participation in the economy. By blending tradition with innovation, these groups are not only keeping Rajasthan’s heritage alive but also creating sustainable livelihoods for rural communities.