A Recognition of Heritage and a Gateway to International Markets

Odisha’s Kandhamal Haldi, a unique turmeric variety known for its high curcumin content, has been awarded the Geographical Indication (GI) tag by Intellectual Property India, under the Ministry of Commerce and Industry. This recognition not only celebrates the spice’s rich heritage but also opens doors for global trade and sustainable growth for Kandhamal’s farming communities.

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Unique Attributes of Kandhamal Haldi

• High Curcumin Content:
  • Kandhamal Haldi boasts a curcumin content of 4-5%, significantly higher than other turmeric varieties. This imparts its signature golden-yellow color and enhances its medicinal and anti-inflammatory properties.
• Cultural and Economic Importance:
  • Turmeric cultivation has been integral to Kandhamal’s tribal farmers for generations, often produced without synthetic chemicals, emphasizing its organic value.

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Economic and Global Impact

• Market Expansion:
  • The GI tag is expected to increase the demand for Kandhamal Haldi in international markets, including Europe and the United States.
  • Exports of Kandhamal Haldi are projected to grow by 20-25% annually, with additional support from state government initiatives.
• Empowerment for Farmers:
  • More than 12,000 tribal farmers in the Kandhamal district stand to benefit from improved market prices and greater visibility.

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Future Plans and Government Support

• Brand Promotion:
  • Odisha’s Agriculture Department plans to organize international trade fairs and roadshows to position Kandhamal Haldi as a premium product.
• Infrastructure Development:
  • Plans are underway to establish turmeric processing units in Kandhamal to streamline packaging and export logistics.

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For More Information:
Visit the official Intellectual Property India or Odisha Agriculture Department websites.

The GI tag marks a new chapter for Kandhamal Haldi, showcasing the intersection of tradition and global commerce while empowering local farmers.