Category: Entertainment & OTT

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The Binge Trap and the Shrinking Attention Span

Key highlights Binge-watching was once a luxury. It felt like a small personal festival: tea, blankets, “one more episode,” and a story that stayed with you for days. But into 2026, binge has begun to look like a trap dressed as comfort. Here’s what happens when you binge shallow stories: you don’t hate them. You...

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2026 as a Mood Year, Why Escapism and Realism Will Both Win

Key highlights Calling 2026 a “mood year” is not astrology; it’s psychology. When the world feels loud — prices, jobs, relationships, online pressure — people don’t always want “better content.” They want content that manages their nervous system. Escapism is not childish. It’s a coping technology. Big spectacle films, bright comedies, romance that doesn’t apologise...

The “Based on True Events” Inflation Movie myths
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The “Based on True Events” Inflation : Movie myths

Key highlights “Based on true events” used to feel like gravity. You entered the story with seriousness because you believed something real was at stake. Now it often feels like a sales line. The technique itself is not new. Reality-based drama has a long history—from early “semidocumentary” films to TV docudramas that blended fact with...

Are Item Songs Evolving Into Hook-Step Marketing Rather Than Music
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Are Item Songs Evolving Into Hook-Step Marketing Rather Than Music?

Key highlights A film song used to travel slowly. You heard it again and again until it became part of your season—weddings, college events, traffic jams, late-night headphones. Today, many songs are engineered differently. They’re built like bait: the chorus arrives fast, the step is simple, the shot is clean, the beat is cut for...

Is Star Power Shrinking While “IP Power” Grows
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Is Star Power Shrinking While “IP Power” Grows?

Key highlights It’s not that Bollywood has stopped loving stars. It’s that Bollywood has become less patient with uncertainty. A star is a bet on charisma. An IP is a bet on repetition. And repetition looks less frightening to financiers than originality. You can see it in how films are announced now. Not as singular...

AI and the Rise of Virtual Actors What It Means for Bollywood
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AI and the Rise of Virtual Actors: What It Means for Bollywood

Introduction: Blurring the Lines Between Real and Virtual The Indian film industry, with its rich tradition of larger-than-life storytelling, is entering a new era marked by the rise of virtual actors powered by Artificial Intelligence (AI). This innovative technology is reshaping the landscape of Bollywood, offering both exciting opportunities and unique challenges as filmmakers begin...

New Delhi Hosts Global Theater Festival with Performers from 30 Countries
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New Delhi Hosts Global Theater Festival with Performers from 30 Countries

A Grand Celebration of Cultural Exchange and Theatrical Excellence New Delhi, India: New Delhi transformed into an artistic haven as it played host to the Global Theater Festival 2025, a landmark event featuring performances by troupes from over 30 countries. The week-long festival, held at premier venues like the Kamani Auditorium and Sri Ram Centre, brought together a rich tapestry of...

Regional Language Content on OTT Soars by 300% A Cultural Renaissance in Rural India
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Regional Language Content on OTT Soars by 300%: A Cultural Renaissance in Rural India

New Delhi, India — In what can be described as a digital cultural renaissance, regional language content on OTT platforms has witnessed an unprecedented 300% surge in viewership from rural India. This remarkable growth is reshaping the entertainment landscape, proving that the heartbeat of Indian storytelling lies in its diverse regional roots. The Dawn of Regional Dominance...

Kochi Hosts International Film Festival Celebrating Regional Cinema
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Kochi Hosts International Film Festival Celebrating Regional Cinema

Kochi, the cultural heartbeat of Kerala, recently welcomed the world with the International Film Festival, showcasing a rich collection of regional cinema. This vibrant event celebrated Kerala’s role in global filmmaking and offered a platform for local and international filmmakers to share their stories, making it a key milestone for Indian cinema. Key Features of the Festival Cultural and Economic...

Mumbai Hosts International Film Festival
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Mumbai Hosts International Film Festival Celebrating Global Cinema

Mumbai’s Cinematic Spectacle: In a vibrant celebration of global cinema, Mumbai has proudly hosted the International Film Festival in 2025, drawing film enthusiasts, creators, and stars from around the world. This festival not only highlights Mumbai’s central role in the global film industry but also fosters cultural exchanges and showcases a diverse range of cinematic achievements....